{"id":19122,"date":"2023-02-20T21:18:18","date_gmt":"2023-02-20T16:18:18","guid":{"rendered":"https:\/\/www.zealsol.com\/?p=19122"},"modified":"2023-03-11T14:15:53","modified_gmt":"2023-03-11T09:15:53","slug":"applications-of-artificial-intelligence-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.zealsol.com\/applications-of-artificial-intelligence-in-digital-marketing\/","title":{"rendered":"Applications Of Artificial Intelligence In Digital Marketing"},"content":{"rendered":"
Artificial intelligence applications in digital marketing are present throughout all processes. These Smart insights graph illustrates this:<\/p>\n
Artificial Intelligence Marketing Applications<\/strong><\/p>\n AI is not only present in all stages of the digital marketing funnel, but it can also help us improve results in each of them. Let’s go into a little more detail and see some concrete applications of artificial intelligence in the world of marketing. Although some may seem like science fiction, many are already a reality today:<\/p>\n Yes, far from generating meaningless texts, artificial intelligence already allows you to create interesting and 100% original content. Tools like Wordsmith, Articoolo and Quill allow you to generate content from a series of very basic data and information.<\/p>\n Surely you have experienced this type of technology through Amazon product recommendations or Netflix content. This is what we mean offering appropriate content to each user, in a totally personalized way.\u00a0<\/strong><\/p>\n Programmatic advertising is based on using artificial intelligence to automate the purchase of advertising to reach more specific segments.<\/p>\n An example of this automation is Real-time-bidding or RTB, this type of programmatic advertising allows you to maximize customer conversion and reduce the acquisition cost efficiently and quickly.\u00a0<\/strong><\/p>\n\n
Content generation<\/strong><\/h3>\n<\/li>\n<\/ol>\n
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Content curation<\/strong><\/h3>\n<\/li>\n<\/ol>\n
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Programmatic advertising<\/strong><\/h3>\n<\/li>\n<\/ol>\n